Rookie Bar, Inc.
Privacy Policy
Effective Date: 1-01-2023
Welcome to our website. Rookie Bar (“Rookie Bar,” “us,” or “we”) operates http://www.RookieBar.com, our e-commerce website where you can browse and purchase our products, and find information about our company, including efforts to combat underage use, regulatory and policy issues.
This privacy policy (“Privacy Policy” or “Policy”) addresses how information is collected, stored, and utilized by Rookie Bar, whether through one of our websites. By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information, as applicable, as described in this Privacy Policy and the Websites’ respective terms of service (“Terms of Service”).
Rookie Bar reserves the right to change this Privacy Policy. See the section captioned “Changes to this Privacy Policy” below.
Information Collected at http://www.RookieBar.com
Rookie Bar holds our customer base in the highest regard and is dedicated to providing the best experience on our Services. In order to offer an enjoyable and premium experience on our e-commerce website, we collect information that can personally identify you (e.g., name, address, and email) and information that is about you but does not identify you individually (e.g., aggregate information on the number and frequency of visits to various pages of the Websites). The categories of information we collect can include the following:
Personal Information: We may collect personal information that you provide to us directly, such as your name, phone number, location, payment information, and email address when you register on our Websites, purchase a product, sign up for our newsletter mailing list, or otherwise communicate with us (e.g., via customer service).
Communications: We may also collect any communications between you and Rookie Bar and any other information you provide to us. We use this information to operate, maintain, and provide you with the features and functionality of the Websites, as well as to communicate directly with you.
Website Interactions: Information submitted through our Warranty program, such as a device Authenticity marker/code, or the number and frequency of visits to various pages of the website.
Information Automatically Collected on All Online Websites
We and our third-party partners automatically collect certain types of usage information when you visit our Websites, use our Service, read our emails, or otherwise engage with us. This information is gathered through tracking technologies, including cookies, web beacons, file information, and similar technologies.
Analytics Data: We may collect analytics data or use third-party analytics tools to measure traffic and usage trends for the Website and to understand more about the demographics of our users.
Tracking Technologies: Cookies and similar technologies are used to enhance your experience, provide custom content and information, and deliver targeted content and advertising.
Use and Sharing of Information Collected
Rookie Bar utilizes information collected in various ways to enhance customers’ online experience, improve content, customer service, and overall satisfaction. Information may be shared with third-party vendors, service providers, contractors, and agents for necessary functions on our behalf.
Service-related Emails: We may send you service-related emails or messages, such as account verification, changes or updates to features, technical and security notices.
Product Development: Information is used for product development, response to legal notices, process purchases, provide requested products or services, improve overall user experience, internal analytics, troubleshooting technical difficulties, and notifying you about changes to our Services.
Sharing Information: Personal information may be shared with third-party vendors, service providers, and other entities under common ownership as Rookie Bar. Information may also be shared in connection with company transactions, legal obligations, or as necessary to investigate, prevent, or take action regarding illegal activities.
Age Verification: Age verification is performed to comply with laws and regulations regarding the sale of regulated products. We may share information collected with trusted verification services to ensure compliance.
Third-party Tracking and Online Advertising
Rookie Bar may permit third-party online advertising networks and other third-party services to collect information about your use of our e-commerce Website over time for relevant advertising purposes.
Interest-based Advertising: We use information to make online advertisements more relevant to your interests, both on our Service and other websites or apps.
Cookies and Tracking Technologies: These technologies collect information like browser type, operating system, IP address, web pages viewed, links clicked, and length of time spent on the Service.
Your California Privacy Rights
If you are a California resident, you have the right to receive, once per year, free of charge:
The identity of any third-party company to which we have disclosed your personal information for that company’s direct marketing purpose on our Websites.
A description of the categories of personal information disclosed.
California Consumer Privacy Act Rights (“CCPA”):
As of January 1, 2020, verified California residents will have the right to:
Request and receive disclosure of our personal information collection practices during the prior 12 months.
Request and receive a copy of the personal information we have collected about them.
Request and receive disclosure of our information sharing practices during the prior 12 months.
Request that we not sell personal information about them.
Request that we delete their personal information subject to certain exceptions.